CREATANIUM: A new generation of digital assets

Peter Lim, Co-Founder and Chief Strategy Officer of PLMP Fintech, signing on the company’s blockchain ecosystem billboard.

After years of exponential growth and an investment fever that seemed unstoppable, millions of cryptocurrency holders around the globe suddenly woke up in the worst winter ever seen in the short history of digital assets. An estimated amount of 342 billion US dollars were burnt in just a few weeks after the beginning of 2018, wiping out lifetime savings and condemning the vast majority of the existing coins to decimal values or oblivion. But is the ideal of digital currencies really dead?

We ask this question to Peter Lim, the Co-Founder of blockchain powerhouse PLMP Fintech and “father” of what is poised to become the digital asset of choice by enterprises and users alike: Creatanium.

What is the secret recipe to own a business that managed to thrive in a bear market with an astonishing 7-figure first-year profit and created a coin that in less than a year has already surpassed parity with the US dollar?

The answer is simple: adaptability. Even the most innovative ideas will fail if they are not able to meet the market’s needs. While remaining anchored to our mission to empower SMEs (small and medium enterprises) with technology, we have never stopped exploring new venues to keep our business plan competitive. As Initial Coin Offerings lost their appeal as a fundraising tool, PLMP Fintech created the BEEP Program: a blockchain incubation “scholarship” to support cutting-edge SME projects with funds, guidance and technological support.

PLMP Fintech’s blockchain ecosystem has become a reference point for innovative SMEs. What makes it so unique?

Global awareness is the key for a technology to become the new standard, as it happened in the past with computers and the internet. Blockchain development is only a small part of our ecosystem. Among the others, we have an education centre that organises conferences, seminars, classes and full-time programs. Our headquarter, Singapore’s 6-storey Blockchain Technology Centre, is an open space for enterprises and the public to explore through events or simply visiting the building. A concept that we are replicating all over Asia with a Sydney hub in the works.

Blockchain as a technology and digital currencies created through it. Can SMEs actually benefit from both?

Integrating business operations with this technology has been proven to boost efficiency and traceability. Data recorded on the blockchain are virtually impossible to alter, which makes it a game-changer for industries that involve a complicated supply chain. For such sectors, handling international transactions with a digital token eliminates the risk of currency fluctuations that can easily turn a low margin into a loss with dramatic consequences for entities like SMEs that operate on a small scale. This explains Creatanium’s success.

There have been plenty of talks about how Creatanium has given birth to a new standard for digital assets. What makes this coin different from the first generation of tokens, starting from the Bitcoin?

Total decentralisation left Bitcoin and the other cryptocurrencies in the hands of speculators, which made mass adoption by the public unsustainable due to the instability of their value. Our token is stored in a safe and accountable wallet (CMB Wallet) that has been developed through Quorum’s advanced technology, similarly to JP Morgan’s newly launched coin. Creatanium is traded in our SME platform (CMBDEX), which moves away from the speculative nature of most crypto exchanges by following the rules of supply and demand to create accountability.

In your opinion, what are the main factors that have made Creatanium successful among enterprises and the public?

We are tangible. Creatanium is backed by a blockchain company that expanded to close to 60 employees and 10 Asian countries, while concluding its first year with an active profit. Token purchases are not only made online, but are also available at any of our offices through dedicated staff, which will remain contactable for any query. The presence of a physical team for the public to refer to helps build trust and boost confidence, while making access to Creatanium fast and easy. This service is not only offered in our Singapore headquarter, but also throughout our regional centres.

More and more SMEs are using Creatanium to increase profitability in their B2B transactions. How did the token gather the public’s interest for day-to-day mass usage?

Demand for our coin to become a globally adopted cashless payment system came from both ends. SMEs were eager to find new venues to increase their Creatanium revenue, while parity with the US dollar made early adopters willing to spend their tokens. PLMP Fintech simply bridged the gap. We added new functions to the existing wallet to allow for fast transactions via QR code and created loyalty programs to incentivise usage through promotions, vouchers or special discounts.

More information on Creatanium can be found on https://creatanium.global.

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