Be a Lifepreneur Vol 2: Is it Essential to Digitalise Your Business?

An informative series presented by RHB Singapore

Business in the Digital Age

In today’s economic landscape, digitalisation is a fact of life. Retail e-commerce sales are on the rise globally. Consumers are increasingly using smart devices to do their shopping and manage important life activities such as insurance purchases and payments, which means connecting with customers digitally is inevitable. Effective digital transformation can improve your business and productivity, contributing to your bottom line by reducing time wastage and optimising resource usage.

Digital Transformation is About People

As a business owner, it is natural for you to expect employees to follow your directions but remember, everyone is human and resistance to change is also natural. To make your digital transformation a lasting one, you will need to get both your management team and your employees to be involved in the process of adopting the digital transformation.

It helps to explain what you wish to achieve for the company and give managers and employees reasons to contribute. Ask them to propose and take charge of productivity initiatives, and then to recognise and reward their efforts. A team that has a personal stake in the change is more likely to see new initiatives through to implementation.

Connect with your Customers Digitally

Perhaps the biggest benefit of digitalising your business is the ability to engage and retain your customer base more effectively. In our modern age, customers are more connected to information and services than ever before, and with an up-to-date business and systems, you can effectively understand what works well for your customers and your company.

Connecting with your customers digitally benefits your business.

 

About RHB Bank
RHB Singapore was first established in 1961 through a series of rapid expansion and strategic mergers. For more than half a century in Singapore, RHB has garnered invaluable financial experience and transferred those insights of service excellence on to clients, helping individuals and corporations fulfil their financial goals. RHB Singapore’s core businesses are streamlined into nine pillars, namely Personal Financial Services and Wealth Management, Commercial Banking, Corporate Banking, Business Centres, Treasury, Structured Finance as well as Investment Banking, Brokerage and Asset Management businesses. The Group’s regional presence spans ten countries in ASEAN including Hong Kong. RHB Banking Group aspires to deliver superior customer experience and shareholder value; and to be recognised as a Leading Multinational Financial Services Group.

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