The Importance of Customer Connection

Having to receive sales orders for your business is always a great experience for an owner regardless of the scale, as this will mean there is revenue generated for your company and what you are offering is well-received. One of the most important aspect of a business is to understand your customers better (aka. consumer behavior), as this translates to marketing a more relevant product or service to them effectively and receiving better response.

While big businesses have the capital and capacity to invest millions to gain better understanding on consumer behavior, what if your company is a small start-up, OMO or SME with limited budget?

Test Out the Suitable Methods

To conclude, it is always good to conduct various forms of experiments to test out what is the most suitable methods. To ensure better succession rates, start small with your pilot testing and always aim to gather feedbacks once your testing period has completed. Assess your strategies to see which method works best and continue with it, and learn from those that doesn’t.

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About RHB Bank
RHB Singapore was first established in 1961 through a series of rapid expansion and strategic mergers. For more than half a century in Singapore, RHB has garnered invaluable financial experience and transferred those insights of service excellence on to clients, helping individuals and corporations fulfil their financial goals. RHB Singapore’s core businesses are streamlined into nine pillars, namely Personal Financial Services and Wealth Management, Commercial Banking, Corporate Banking, Business Centres, Treasury, Structured Finance as well as Investment Banking, Brokerage and Asset Management businesses. The Group’s regional presence spans ten countries in ASEAN including Hong Kong. RHB Banking Group aspires to deliver superior customer experience and shareholder value; and to be recognised as a Leading Multinational Financial Services Group.

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